Improving SEO (search engine optimization) for small businesses can increase exposure for the business greater and more efficiently than any other type of digital marketing.
However, ranking for SEO is easier said than done. SEO ranking is everything about content and video content is the most popular right now.
If you can get good videos about your business on YouTube and have your current customers consume your video content because it is valuable information for them, your google and YouTube authority will build.
If you can provide an outstanding customer experience and build your online reviews, more new customers will find you and call you above your competition.
This video discusses that concept.